When to Say “No” to Your Social Media Marketers
More and more people are calling themselves social media marketers these days, so how do you know the one you are working with is giving you good advice? ::more::
View ArticleWhen Your PR Problem is Your PR Agency
A friend got a job in the PR department and was pressured to "fix" information on Wikipedia that the company felt reflected poorly on its management. This is a "PR Fail." Here's why:
View ArticleA New Year, But Same Rules for Social Media PR
2011 was the year in which social media gained wider acceptance as a viable business tool. But in many ways the new year finds the chasm between Marketing and Communications over its use has grown...
View ArticleFood for Thought: Adding Social Media to the Menu
Confessed social media neophyte Bruce Buscel's attempts to secure PR services for his restaurant led him to realizations applicable to any business about how social media has changed the landscape for...
View ArticleOf Failure and Redemption: When ‘Twit’ Happens
Social media and politics were made for each other. After all, when politicians get on their soapboxes, the masses get on theirs named Facebook, LinkedIn, and the insta-poll of all social media,...
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